![Lounge underwear Android App by Eager
Logic](/assets/images/lounge_feature.png)
# Lounge: Android Apps for an In-Store Retail Experience

Lounge wanted to use software to improve the customer experience in its
first permanent retail store without overcomplicating the visit. Eager
Logic helped deliver two focused Android apps: one for exploring
mannequin outfits in store, and another for fitting-room guidance. The
result was a simple retail technology setup that added value at key
points in the customer journey.

## Project Overview

Lounge\'s first permanent store launch was a big moment for the brand,
and they wanted technology to play a visible part in the experience. The
goal was to make the store more engaging without overcomplicating it.

The result was two simple, effective Android applications.

## The Mannequin App

The first app enabled Lounge to display a carousel of images featuring
models wearing the outfits displayed on in-store mannequins. Customers
could explore the different looks and envision themselves in Lounge\'s
stylish designs.


![lounge-store-with-mannequins](/assets/images/lounge_store.webp)
Image Courtesy of [Lounge][1]

## The Fitting Room App

The second app focused on Lounge\'s fitting rooms. We developed an
Android app for tablets that hosted video tutorials on how to properly
fit a bra. It gave customers useful guidance while they were shopping.

## Expanding Retail Presence and Technology

Since the launch of these apps, Lounge has expanded into multiple
permanent stores in the UK. You can visit their website [on their store
listings page][2] to find their current retail stores. As Lounge expands
into Germany, they have also requested a German version of the Fitting
Room app for that market.

## What We Did

* Android tablet app development
* Retail experience design support
* In-store content presentation
* Fitting-room guidance tooling
* Ongoing rollout support

## Outcomes

* **Supported a major retail launch:** The apps played a visible role in
  Lounge\'s first permanent store, helping bring the in-store concept to
  life.
* **Delivered two focused in-store tools:** One app helped customers
  explore mannequin outfits, while the other provided fitting guidance
  in the changing rooms.
* **Kept the experience simple and useful:** The software added value in
  store without overcomplicating the customer journey or distracting
  from the retail experience.
* **Created a base for wider rollout:** The work continued beyond the
  initial launch, including a German version of the fitting room app for
  expansion into that market.

## Conclusion

Working with Lounge was a good example of how focused software can
support a physical retail space. These custom apps played a central role
in the brand\'s first permanent store and helped bring their in-store
concept to life.

Projects like this are a reminder that apps do not need to be complex to
be useful. Smaller, more straightforward tools can still make a real
impact.

## Where can I see the apps?

You can find Lounge\'s latest retail store information on their [Lounge
retail store page][2], which is the best place to check current
locations and visit a store to see the apps in action.

## Client Testimonial

\"Mike \[at Eager Logic\] was a pleasure to work with from start to
finish. His combination of experience and knowledge allowed us to have
seamless process from a simple brief without the need for for
unnecessary processes or red tape.\"

![5-star-rating](/assets/images/stars.svg)
Dan Marsden - Founder & CEO [View Dan Marsden - Founder & CEO on
LinkedIn][3]

[Lounge][1]



[1]: https://lounge.com
[2]: https://lounge.com/pages/stores-manchester-trafford
[3]: https://www.linkedin.com/in/danieltmarsden/

[HTML version](https://eagerlogic.com/2023/10/01/lounge.html)